Behavior is a funny thing.
Marketers know this as well as anyone, if not better. You take an idea about a product and design, write, and innovate messaging that gets people to act out a desired behavior.
I found myself acting this weekend. I was roaming the North Hills of Raleigh with my son using high throughput, real-time geospatial querying and indexing techniques to interact with real and virtual objects in the physical world.
I admit it. I love Pokémon Go.
But not just because it’s a neat thing to do with my son. I found myself thinking about what marketers – especially channel marketers who put their brands in the hands of thousands of partners and dealers around the world – could learn from this phenomenon.